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Show Notes

Running Facebook ads that actually generate leads and sales can be challenging. That’s why Karen and Kathleen break it down with Rick Mulready, an industry leading authority on simplifying Facebook ads and online marketing.

Although Facebook Ads can be a complex subject, Rick brings a lot of clarity on the basics and helps us create a better action plan for running ads that actually work for you.

In this episode we talk about…

  • The fundamentals of online marketing
  • Changes to Facebook’s organic reach
  • Finding the best audience using detailed targeting
  • How to read and analyze Facebook Ads Manager analytics

Resources mentioned on this episode:

Rick’s website:

The Art of Paid Traffic Podcast:

60 Second Facebook Ads Diagnosis Checklist:

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