This episode’s topic is one we’ve mentioned before on this podcast, and there is a reason for it! We’re talking about email list building! Building an email list is one of the most important steps for marketing your business and gaining more paid clients. Creating a free offer is one of the best ways to help your email list grow, which is why we are covering it in this episode!
For so many health coaches, it’s easy to feel disappointed if your free offer isn’t doing as well as you thought it would. That’s why we turned to this episode’s guest speaker, Margo Carroll!
Margo is a copywriter and marketing coach who teaches busy coaches and healers simple plug-and-play systems for writing persuasive content for websites, program launches and email marketing. She knows exactly what works and what doesn’t work when it comes to free offers and provides us with some awesome tips on how to troubleshoot what might not be working so that you can increase your conversion rate.
In this episode we talk about…
- Researching your free offers so you know it will be successful
- Why it’s important to validate your free offer
- Listening to your audience and ideal clients
- The best ways to optimize your free offers to get more conversions
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