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Show Notes

We all want our blog to be a part of our brand awareness, but it’s important to understand that it can also be used to build your email list and generate leads. Using your blog this way simplifies part of the marketing process and helps grow your business more efficiently.

Our guest on this episode is Zach Spuckler, owner of Heart Soul Hustle. Zach teaches business owners how to leverage Facebook ads, launches, and challenges to strategically maximize leads, conversions, and sales and to ultimately profit. He has helped his students create sustainable sales funnels that leverage Facebook Ads that allows them to work less and profit more, which is why he is the perfect person to discuss this topic.

In this episode, we talk about…

  • Using blog posts as a marketing strategy
  • Creating long form “Ultimate Guide” blog posts as a high-value piece of content
  • Promoting your blog posts using Facebook ads
  • Creating opt-ins in your blog posts
  • Using video ads and targeting your audience to drive people to your blog posts

Resources and Links mentioned on the show:

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