In late 2018, we decided to raise our commitment to our listeners to an entirely new level by launching the Wellness Business Insider’s Club. On this episode, we want to give you guys an insider’s look into just what that club is! This episode is a jam packed full of aha moments and valuable content for those really wanting to understand the process of narrowing down your ideal client and marketing message to help build your business.
Enjoy this exclusive VIP access as you take a glimpse into the Wellness Business Insider’s Club!
In this episode, we talk about…
- Understanding a specific problem of your client vs. using implied, generic label for client
- Value of knowing search words your ideal client uses
- Market research using Facebook pages, live streams, and targeted ads
- Importance of narrowing your target market to one target audience
- How to know if you should separate or integrate different ideal client identities
- Knowing what sets your coaching apart and what offer/product to lead with
- Clearly labeling what you do for your clients based on your expertise and methodology
- Benefits of joining the Wellness Business Insider’s Club
Resources and Links mentioned on the show:
The Wellness Business Insider’s Club Is Enrolling New Members. Want to Join Us?
If you love the style and format of The Wellness Business Podcast you’ll love our brand new mentorship program Wellness Business Insider’s Club.
Each month you’ll learn one simple strategy that improves your skills as a business owner that results in your business being more profitable. CLICK HERE to get all the details about upcoming lessons.